Why Brand as Smile Source?
At our 2012 North American Meeting, Smile Source introduced a new brand identity, including a new logo. Those who were present saw some compelling reasons to incorporate the brand into their practice, including research that showed consumers were more likely to choose practices that utilized the Smile Source logo and branding in their external signs versus the doctor name alone or a "generic" DBA practice name.
With this information at our fingertips, I encourage you to take advantage of the opportunity to join with your colleagues across North America in making Smile Source a part of your practice's identity. Together, we can make Smile Source the most powerful brand in dental care. One that represents our shared values of independence, innovation and commitment to the highest standards of patient care.